If you’ve been a blogger for a while, you’ve probably heard the term ‘PLR’ here and there. It has indeed been profitable, both as a seller of PLR and for those who buy it. Today, I’m sharing 5 questions to ask before becoming a PLR seller.
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If you want to make money selling PLR content…
There are plenty of bloggers and small business owners that are happy to pay you for it (and they will if you’re good at what you do).
There are some important questions to ask before committing to starting your own PLR business…
1. Do you know what “quality content” truly looks like?
Many beginners get into the PLR business hoping to make a lucrative income. Understandable… and it’s perfectly fine if you’re doing it for the money.
Passion is overrated. That being said, even if you’re doing it for the money, you STILL need to provide quality content. (You won’t last long in the PLR business if you don’t!)
Many shoddy PLR sellers churn out cookie-cutter content that’s atrocious. Their desperate attempts in profiting as much as possible in the shortest time possible will sabotage their progress in the long run.
So they may start off strong, but gradually, buyers start avoiding them and they never really gain traction because of a lack of repeat business.
You need to know what good quality content reads and looks like. This is one of those business models where some education is necessary.
Ask yourself, “Would I slap this content on your own blog?”
A common problem that many PLR sellers face is that they outsource their content to third-rate writers just so that they can cut costs and increase their profit margins.
The amateurish writers who are hired, in most cases, are glad they got a gig. They quickly cobble together a bunch of sentences haphazardly and think they’ve written the next War and Peace.
In some horror stories (which are real), they just plagiarize and rip off content from other sites and deliver it as their own work.
The clueless PLR seller who doesn’t know what good content looks like thinks that his writing has churned out Pulitzer’s prize-worthy content. So he releases the PLR and then wonders why no one is buying from them any longer.
This brings us to the next question…
2. Will you write the content or hire a writer?
If you’re a good writer, that’s fantastic news and this business model has your name written all over it. That said, don’t misjudge your skills.
Anyone can write, but not everyone can write well. In order to make it in this business, you not only need to write well, but you also need to write fast. So speed is important too.
If you take 3 days to write one article, you’re better off hiring someone else. If you hate doing research and hate writing about topics that bore you… then hire someone else to write for you.
If you’re hiring a writer, you’ll need enough funds to hire a competent one – and generally, you can expect to pay more for a writer who knows what they’re doing.
You (and your wallet) may feel the initial pinch, but you can soften the pain by realizing that you’re not paying for just content.
The content is now an asset you now own, and you’re paying to build your reputation as a capable PLR seller! Your work will define your worth in your customers’ eyes.
Don’t you feel better already?
Since you’ll be spending money to get content written, your marketing will need to be on point. That’s the only way you’ll generate enough sales to cover your costs and make a tidy profit.
Just something to remember! You have to know how to efficiently get traffic to your site.
3. Will you go niche or go broad?
There are some PLR sellers who only create content for one niche. For example, self-help, health, online marketing, etc.
They choose one niche and they go deep.
Then there are other PLR sellers who will tackle any niche if it seems profitable.
There are pros and cons to both approaches.
If you only sell PLR in one niche, your customers will be more targeted. Over time, you’ll have a finger on the pulse of that niche and be able to create content that’s exactly what your customers want.
This will result in increased conversions and more sales. Furthermore, it’s easier to write about the same topics over and over, rather than researching new niches all the time.
If you decide to go broad, you’ll have more flexibility and can jump on any new trends and create content for them. You’ll be catering to demand in different niches and can see surges in sales. It’s more work, but all your eggs are not in one basket.
Whatever way you go is up to you. Both are profitable if done right.
4. Do you have good networking skills?
If you’re just starting off, the best way to increase your sales will be to recruit affiliates. Your social skills will need to be relatively good here.
Get to know other PLR sellers and be friends with them. Seek them out on social media and connect ahead of time. Plant your seeds before bringing your needs.
So many newbies and even intermediate marketers have extremely low EQ levels. They disappear for months and suddenly show up when they have a launch. They become overly friendly and try to get other marketers to promote them.
This self-serving attitude is seen a mile away and is a turn-off.
Very often, you’ll get ignored or rejected. One hand washes the other… and in the beginning, if you have nothing to offer, just offer your support (by buying from them) or your friendship.
5. Do you have a good business plan?
Before becoming a PLR vendor, you need to know what skills are needed, what tools you’ll have to get, website hosting, how you wish to build your business, who you will need to hire for help, and what will be your return on investment (ROI) of it all.
It doesn’t matter if you’re creating written content, graphics, videos, etc. You need skills to do a good job… which means working on yourself.
You’ll also need to know how to build a sales page, write sales copy, build a sales funnel, add customers to a list, email market to them, and so on. There are many moving parts in this business.
Don’t get overwhelmed, but you’ll need to learn them all… slowly but surely.
You’ll also want to do a few PLR launches to gain momentum and build a buyer list in the process. Once you gain traction, you may build a PLR store to get more passive sales. Then it’s just a matter of traffic generation to get even more sales.
Rinse. Lather. Repeat. That’s all there is to it.
In conclusion, if you have the skills and the patience to create high-quality content consistently, you’ll build a loyal following of customers who love your PLR and will gladly recommend you to others.
If you’re willing to keep learning, and taking your PLR business to the next level and the next, it’s inevitable for your business to grow and flourish.
Success breeds more success and you’ll become a popular and profitable PLR seller in time to come.
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