How would you grade yourself on planning your blog content? Do you put much effort into the planning of feeding your blog? Or is it a mediocre effort?
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As a blogger, content is your main traffic tool. After all, how will you gain organic traffic from the search engines without noteworthy content? And who will visit your blog again if you have nothing worth offering?
Content creation should be one of your TOP priorities. It’s KEY to achieving a successful blog.
According to content marketing statistics on Semrush blog, “73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were very successful.”
What does that mean for you as a blogger? It means if the big guys, who have hired marketing professionals, know that content marketing produces such successful results, then you have some free, valuable insight from those stats! Content creation is a must-have for success.
What primary criteria is needed planning your blog content?
When will you publish your content?
Create a schedule that you can consistently thrive to maintain. Don’t start off publishing daily unless you are a fast writer or have a team to help you churn out content quickly for the long-term.
Where will you publish your content:
There are various types of content pieces to consider: content for your blog, newsletters, social media, guest posts, and promotional content.
What will you write about?
Think about the main topics you would like to write about. Consider the problems, needs and desires of your targeted audience.
What is the purpose of your blog content?
Each piece of content should have a purpose. Is it to train, enlighten, entertain, inform about your products and services? Create some type of call-to-action within your content.
What are your focused keywords?
You don’t need to get all techie, just to learn about the basics of SEO. Learn some basic SEO principles and use them to gain organic traffic to your site.
How can you repurpose your content?
Most bloggers fail to repurpose their content. If you’re the sole blogger, you for sure what to learn how to repurpose your content into other media formats. Today, there are many software platforms to help you turn your written content into a podcast or turn your videos into written form and more.
Leave wiggle room for change & inspiration.
The best content plans for blogging leaves room for inspiration. The greatest ideas often come unexpectantly. If you’re a stickler for your plan and don’t allow room to add your own inspiration into the mix, then you’ll be missing out.
Below I have a gift for my readers…
FREE FILLABLE PDF Blog Topic Planner Page
Fill your info directly into your blog topic planner page. (Yes, you can republish this to share with your own readers.)
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