Are you struggling with promoting your blog? Today, I have some worthwhile tips to turn that around! It really isn’t that complicated getting more eyes on your blog, but you’ll want to take note of these content marketing mistakes to avoid so that you don’t hinder your progress in generating more traffic.
Side note: I have a TON of goodies in this post…so I hope you will read through everything!
10 Content Marketing Mistakes to Avoid:
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1. Being Too Cheap
Content marketing is not free, even if you do it all yourself. Creating content yourself can be time-consuming, so you need to make sure that what your doing is worth your invested time and effort.
If you want someone else to write your content, don’t go too cheap. You get what you pay for, as they say. Invest in GOOD content! You’re going to need to invest at least $25 or more (per 500-word article) in order to get decent content from a freelancer. (Read reviews and feedback when possible!)
Resource: I have ordered content creation a few times from Narrato. (Use Coupon Code: 1RHWJAN20 (22% off your first order)
2. Not Taking Advantage of PLR — Or, Using it Correctly
Hear me out… I realize I’m sort of tooting my own horn here since this is a niche site about using PLR…but I happen to use it myself! In fact, I’m nearing the addiction level. [Sheepish grin]
I’ve been using PLR content for over 15 years. I’ve started several blogs over the years and most of them were sprinkled with plenty of PLR articles to save time and money on content creation.
PLR content is a super advantageous tool among online marketers and bloggers. As a solopreneur, it can be near impossible, and very expensive to publish enough content on your own. You’re going to need help. That is where PLR is a goldmine tool for bootstrapping your startup biz or blog.
Side note: When you purchase PLR, be sure you have a plan on how it will be used before actually purchasing it. Make sure to fully review the content to make any necessary edits, adding in your own voice and thoughts to make it unique for your readers. Then, include your own case studies, statistics, and images to make the document or content piece even more exclusive.
Learning Resource: Turn your PLR into profitable products — Produce Products from PLR Course
3. Not Promoting Your Content
One of my biggest mistakes in the past was not promoting my content sufficiently after I finished it. Assuming you’re putting your best effort into producing great content, make sure to promote your content like it’s the best thing you’ve ever done.
Cross-promote your content to your email list subscribers and on your social media platforms. For each social media account, create graphics specifically for that platform. Also, schedule them to be reposted in the future.
4. Creating Content that Does Not Provide Value to Your Targeted Audience
One of the biggest content marketing mistakes to avoid is not providing content that your audience needs and wants. To avoid alienating your audience, make sure your content is consistently targeted and worth their time reading. This means avoiding topics that aren’t relevant to your niche.
Tip: When you create content, ask yourself, “Would I be interested in reading this article, or listening to this video (audio) if I were browsing for information in my niche? And would I feel like I wasted my time if I read it?”
5. Failing to Do Regular Niche Research
You need to stay up-to-date on the latest news, information, technology, and developments in your niche so that you can better serve your audience. You should also keep track of what changes are happening in your industry, as well as what problems your targeted audience is facing today. Also, make sure you have a good understanding of what the near future holds for your niche area.
Tip: Follow several informative blogs in your niche; add them to Feedly so that you’ll instantly see new posts from those resources.
6. Competing with a Big Competitor
Don’t try to outcompete your biggest competitors when choosing keywords for your content. Use less popular keywords that have less competition, but still many searches. Bloggers and marketers call this the process of going after the “low-hanging fruit.” There are still plenty of lower competition keywords to thrive on, so grab them up!
Resource for keyword research: https://keywordtool.io/
Instead of trying to compete directly with your competitor, follow their lead and join their email list. This will give you an avenue to learn about their strategies and where they get the most response from their customers.
Listen to the feedback, especially the complaints from your competitor’s audience. Can you fill in the gap by offering what’s lacking? Are they needing more information in a particular area?
7. Impatience. Quitting too soon.
Content marketing is not a type of marketing that bloggers can become instantly successful “overnight.” It takes time and patience to build an audience and to grow a community of people who are interested in what you have to say and offer.
When you set up your content marketing plan, try to commit to doing it for at least a year. For most bloggers, it takes one to three years of consistently publishing niche-related content for it to really pay off. Don’t give up before reaching your first year to evaluate if it’s going to be profitable for you. (Don’t forget quality PLR content will help you stay on track with your content creation. Hint! Hint!)
8. Not Educating Yourself about SEO
Search engine optimization (SEO) is the process of improving a website’s visibility and ranking in search engines. It’s not as easy as simply sticking your keywords into your blog title. On the other hand, it’s not overly complicated to at least learn some basics. Do invest some time learning about SEO for your blog.
Today, there are hundreds of tools and resources to give you a boost in the SEO game. You can use technology to help you, such as by incorporating a plugin like Yoast! SEO to help your blog benefit.
Learning Resources to check out:
Online SEO training & courses from Yoast SEO academy
12 SEO Trends to Know (Posted Dec. 2021)
Blog SEO: How to Search Engine Optimize Your Blog Content
9. Spreading Yourself Too Thin
Instead of trying to do everything at once, focus on building up one part of your content marketing strategy at a time. Get content on your website. Next, get content into your autoresponder or plan a newsletter. Next, work with influencers on a campaign, or reach out to partner with other bloggers. Hire help and outsource when possible.
The best thing you can do for your blog is to create a good habit of creating content regularly. Choose a schedule that YOU can keep up with — NOT based on what other bloggers are doing.
Resource: ClickUp is one of my favorite project planning tools!
10. Being a Lonely Island Blogger
You don’t need to reinvent the wheel to become successful in blogging. Instead, study what other successful bloggers do and follow their lead. (On a side note, don’t be afraid to do things differently if you wish. You can test the waters to see if it works or not, but do learn to follow the basics from bloggers who have successfully learned the ropes already.)
You don’t need to do it all alone. You don’t have to be a lonely island blogger. Find a blogging network in which to connect with other bloggers. You’ll be more motivated by connecting with other bloggers who are learning or know the ropes already.
And finally, join a community where your targeted audience hangs out. Indulge in being helpful to those in the community while you are building your blog. It will help you learn more about your niche, while slowly building yourself as an expert in your niche.
Repost: Don’t forget to grab my FREE Content Planner Printable — Yes, you can have PLR rights to my printable.
Your TURN to Share >> What areas do YOU find most challenging with content marketing?
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