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Introduction
First Things First: The Customer Relationship
Benefits of Email Marketing
Benefit #1 – You have Permission:
Benefit #2 – Just About Everyone Has Email!
Benefit #3 – Your email List is Your ASSET
Benefit #4 – When the Time is Right You Have a Qualified Audience
Benefit #5 – Email is a Handy Tool for Many Mobile Users
Benefit #6 – What Better Way to Boost Your Twitter and Facebook Followers
Benefit #7 – It’s Affordable
Getting People onto Your List
The Purpose of an Autoresponder
Tips and Shortcuts
Knowledge in a Flash! Your Mini e-Course
Mine Your Site for Gold – Archive Links
Your Recommendations Matter – Affiliate Promotions
Promote Your Offline Business
Profile Your Products Again and Again
The Value of Upselling
Final Thoughts
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