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Report Summary:
- The number one thing you must know before writing your sales page – ignore this, and your page simply will not convert!
- 5 points to watch for as you craft your message – regardless of your format.
- Why there is no “one size fits all” solution to sales pages – and how to know which methods will work for your audience.
- What conversion really is – and why that number alone means almost nothing. Plus, the real metrics you should be looking at.
- The 3 attributes your visitor must have if you expect her to buy – and how to increase the number of readers who match that ideal.
- 3 “new” sales page formats for you to try – these shorter, snappier, and more interactive pages provide all kinds of opportunities for online marketers. Are you using them yet?
- 3 things to remember when you price your product – and how even that will effect your conversion rates.
